Course curriculum

    1. Segment 00 - Welcome to the Course: Course Overview

    2. Segment 01 - Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup

    3. Segment 02 - Google Ads Auction, Google Network, Ad Rank, Quality Score

    4. Segment 03 - Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation

    5. Segment 04 - SEARCH CAMPAIGN CREATION

    6. Segment 05 - Keywords Research, Keyword Selection, Keyword Planner Tool

    7. Segment 06 - Keyword Match Types

    8. Segment 07 - Negative Keywords, Negative Keyword Lists

    9. Segment 08 - Search Terms

    10. Segment 09 - Google Ads Formats Overview

    11. Segment 10 - Responsive Search Ad

    12. Segment 11 - Dynamic Search Ad

    13. Segment 12 - Responsive Display Ad

    14. Segment 13 - Google Ads Extensions Overview

    15. Segment 14 - Sitelink Extensions

    16. Segment 15 - Call Extensions

    17. Segment 16 - Callout Extensions

    18. Segment 17 - Structured Snippet Extensions

    19. Segment 18 - Price Extensions

    20. Segment 19 - Promo Extensions

    21. Segment 20 - Lead Form Extensions

    22. Segment 21 - App Extension

    23. Segment 22 - Business Name & Business Logo

    24. Segment 23 - Keyword Insertion

    25. Segment 24 - Countdown

    26. Segment 25 - Location Insertion

    27. Segment 26 - Bidding Strategy Overview

    28. Segment 27 - Manual CPC

    29. Segment 28 - Maximize Clicks

    30. Segment 29 - Maximize Conversions

    31. Segment 30 - Maximize Conversion Value

    32. Segment 31 - Target Impression Share

    33. Segment 32 - Target CPA

    34. Segment 33 - Target ROAS

    35. Segment 34 - Enhanced CPC

    36. Segment 35 - CPM Bidding

    37. Segment 36 - CPV Bidding

    38. Segment 37 - Display Network Overview

    39. Segment 38 - Display Targeting - Affinity

    40. Segment 39 - Display Targeting - Demographics

    41. Segment 40 - Display Targeting - Detailed Demographics

    42. Segment 41 - Display Targeting - In-Market

    43. Segment 42 - Display Targeting - Life Events

    44. Segment 43 - Display Targeting - Topic

    45. Segment 44 - Display Targeting - Placement

    46. Segment 45 - Display Targeting - Keywords

    47. Segment 46 - Display Targeting - Custom Audiences

    48. Segment 47 - Display Targeting - Combined Audiences

    49. Segment 48 - STANDARD DISPLAY CAMPAIGN CREATION

    1. Segment 49 - What is Conversion Tracking & How to setup Conversion Tracking

    2. Segment 50 - Conversions On A Website

    3. Segment 51 - Conversions On An App

    4. Segment 52 - Conversion From Phone Calls

    5. Segment 53 - Conversions Offline

    6. Segment 54 - Create New Chart

    7. Segment 55 - Value Rules

    8. Segment 56 - Custom Variables

    9. Segment 57 - Settings & Uploads

    10. Segment 58 - Measurement - Attribution

    11. Segment 59 - Remarketing Overview

    12. Segment 60 - Audience Manager

    13. Segment 61 - REMARKETING CAMPAIGN CREATION

    14. Segment 62 - App Users

    15. Segment 63 - Youtube Remarketing

    16. Segment 64 - Customer List

    17. Segment 65 - Custom Combinations

    18. Segment 66 - Google Analytics

    19. Segment 67 - Youtube Overview

    20. Segment 68 - YOUTUBE INSTREAM AD CAMPAIGN CREATION

    21. Segment 69 - IN FEED AD CAMPAIGN CREATION

    22. Segment 70 - BUMPER AD CAMPAIGN CREATION

    23. Segment 71 - NON-SKIPPABLE AD CAMPAIGN CREATION

    24. Segment 72 - AD SEQUENCE CAMPAIGN CREATION

    25. Segment 73 - Target Frequency Campaign Creation

    26. Segment 74 - Audio Ads Campaign Creation

    27. Segment 75 - Shorts Ads Campaign Creation

    28. Segment 76 - Shopping Ads Overview, Google Merchant Center Account

    29. Segment 77 - MERCHANT CENTER ACCOUNT CREATION

    30. Segment 78 - SHOPPING ADS CAMPAIGN CREATION

    31. Segment 79 - Performance Max Campaign Creation

    32. Segment 80 - UNIVERSAL APP CAMPAIGN CREATION

    33. Segment 81 - DEMAND GEN CAMPAIGN CREATION

    1. Segment 82 - Predefined Reports, Saved Reports, Dashboards

    2. Segment 83 - Audience Manager

    3. Segment 84 - Location Manager

    4. Segment 85 - Brand List

    5. Segment 86 - Exclusion List

    6. Segment 87 - Rules

    7. Segment 88 - Scripts

    8. Segment 89 - Solutions

    9. Segment 90 - Uploads

    10. Segment 91 - Bid Strategies

    11. Segment 92 - Shared Budgets

    12. Segment 93 - Seasonality Adjustments

    13. Segment 94 - App Advertising Hub

    14. Segment 95 - Keyword Planner

    15. Segment 96 - Performance Planner

    16. Segment 97 - Reach Planner

    17. Segment 98 - Create Images

    18. Segment 99 - Create Product Images

    19. Segment 100 - Bulk Edit Images

    20. Segment 101 - Create Videos

    21. Segment 102 - Create Videos With Images

    22. Segment 103 - Edit Images

    23. Segment 104 - Trim Videos

    24. Segment 105 - Add Voice Overs

    25. Segment 106 - Manage Assets

    26. Segment 107 - Ad Preview and Diagnosis

    27. Segment 108 - Content Suitability

    28. Segment 109 - Creator Partnerships

    29. Segment 110 - Data Manager

    30. Segment 120 - Dynamic Ad Feed

    31. Segment 121 - Hotel Property Feed

    32. Segment 122 - Page Feed

    33. Segment 123 - Policy Manager

    34. Segment 124 - Google Ads + Gemini AI

    35. Segment 125 - Drafts & Experiments

    36. Segment 126 - Summary, Documents, Transactions, Settings, Promotions

    37. Segment 127 - Google Ads Editor - Practical Implementation

    38. Segment 128 - Manager Accounts/My Client Center Overview

    39. Segment 129 - Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land

    40. Segment 130 - Google Ads Skillshop Certification

    41. Segment 131 - Hands-On-learning: Launch a Search ad campaign with conversion tracking

    42. Segment 132 - Reading: Google Ads Help: Best Practices

    43. Segment 133 - Quiz: Reports, billing, asset studio, ad Gemini AI

    1. Segment 134 - Facebook Marketing - What we will cover

    2. Segment 135 - Why to Use Facebook To Market Your Business

    3. Segment 136 - How to Create A Facebook Page

    4. Segment 137 - How to Create A Facebook Profile Image

    5. Segment 138 - How to Design A Facebook Cover Image

    6. Segment 139 - How to Update Your Pages Info And Preferences

    7. Segment 140 - What to Post On Your Facebook Page

    8. Segment 141 - How to Promote Your Page And Get Likes & Engagement

    9. Segment 142 - What is an Online Community?

    10. Segment 143 - Why Should You Start an Online Community?

    11. Segment 144 - Recommend Tools and Apps for Creating an Online Community

    12. Segment 145 - How to Grow Your Online Community

    13. Segment 146 - How to Create More Engagement in Your Community

    14. Segment 147 - Quick Tips for Increasing Engagement

    15. Segment 148 - Best Types of Posts to share in Your Community

    16. Segment 149 - Make Consistent Posting Easier

    17. Segment 150 - Content Tools & Apps I Use to Create and Automate Posts

    18. Segment 151 - Make Your Posts Count More and Increase Engagement

    19. Segment 152 - Use Analytics to Grow Your Community

    20. Segment 153 - Facebook Ads Basics - What We will Cover

    21. Segment 154 - How Powerful Are Facebook Ads?

    22. Segment 155 - How Do Facebook Ads Work - The Auction

    23. Segment 156 - Facebook Ad Structure

    24. Segment 157 - How To Set Up Your Facebook Ads Account

    25. Segment 158 - Facebook Ads Metrics

    26. Segment 159 - Facebook Ads - Account Navigation

    27. Segment 160 - Ad Creation - What We will Cover

    28. Segment 161 - Create Your First Ad - Campaign Objectives

    29. Segment 162 - Ad Set Name, Conversion, Campaign score, Audience definition

    30. Segment 163 - Budget & Schedule & Audience controls

    31. Segment 164 - Advantage+ audience, Policy and regulatory requirements & Placements

    32. Segment 165 - Ad name, Identity, Ad setup

    33. Segment 166 - Destination, Ad creative, Creative testing, Chat builder, Tracking

    34. Segment 167 - What is an Audience and why is it important for your business

    1. Segment 168 - Custom Audience: Website visitors & Customer List

    2. Segment 169 - Custom Audience: App Activity & Offline Activity

    3. Segment 170 - Custom Audience: Catalogue & Video

    4. Segment 171 - Custom Audience: Instagram & Lead Form

    5. Segment 172 - Custom Audience: Events & Instant Experience

    6. Segment 173 - Custom Audience: Facebook Page, Shopping & On-Facebook listings

    7. Segment 174 - Lookalike Audience & Saved Audience

    8. Segment 175 - Facebook Ads Bidding Strategy

    9. Segment 176 - Facebook Ads Pixel Setup

    10. Segment 177 - Facebook Ads Conversion API

    11. Segment 178 - Facebook Ads Pixel + Shopify Integration

    12. Segment 179 - Create Facebook Video Ad Campaign

    13. Segment 180 - Create Facebook Video Ad Campaign

    14. Segment 181 - App Promotion Campaign

    15. Segment 182 - Brand Awareness Campaign

    16. Segment 183 - Website Traffic Campaign

    17. Segment 184 - Online Sales Campaign

    18. Segment 185 - Engagement Campaign

    19. Segment 186 - Facebook Ads Strategy - 1

    20. Segment 187 - Facebook Ads Strategy - 2

    21. Segment 188 - Facebook Ads Strategy - 3

    22. Segment 189 - Meta Business Suite

    23. Segment 190 - Facebook Ad Policies

    24. Segment 191 - Banned Ads/Accounts

    25. Segment 192 - Business support home & Billing & payments

    26. Segment 193 - Brand Rights Protection & Brand Safety and Suitability

    27. Segment 194 - Business apps & Store locations

    28. Segment 195 - Business settings

    29. Segment 196 - Media Library, Ratings & Reviews & WhatsApp Manager

    30. Segment 197 - Creator marketplace

    31. Segment 198 - Planner

    32. Segment 199 - Inbox, Leads Centre

    33. Segment 200 - Content

    34. Segment 201 - Sound Collection

    1. Segment 202 - Live Dashboard

    2. Segment 203 - Ad Account Settings & Ads

    3. Segment 204 - Ad Limits per Page & Ads Manager

    4. Segment 205 - Advertising settings & Audiences

    5. Segment 206 - Automated Rules

    6. Segment 207 - Campaign Planner

    7. Segment 208 - Creative Hub

    8. Segment 209 - Instant Forms, Partnership Ads Hub & Events Manager

    9. Segment 210 - Ads Reporting & Audience Insights

    10. Segment 211 - Insights & Branded Content

    11. Segment 212 - Creative Reporting, Experiments & Traffic analysis report

    12. Segment 213 - Appointments & Commerce Manager

    13. Segment 214 - Monetisation & Orders

    14. Segment 215 - Meta AI Business Assistant

    15. Segment 216 - Help

    16. Segment 217 - Ad account Updates

    17. Segment 218 - Search & Report a problem

    18. Segment 219 - Notifications

    19. Segment 220 - Facebook Ads Certification

    20. Segment 221 - Market Research & Audience Understanding

    21. Segment 222 - Ad Copy Writing

    22. Segment 223 - Ad Creative Creation

    23. Segment 224 - Video Ads Scripts

    24. Segment 225 - Full Campaign Planning

    25. Segment 226 - Audience Targeting Ideas

    26. Segment 227 - A/B Testing Plan

    27. Segment 228 - Performance Analysis & Optimization

    28. Segment 229 - Scaling Strategy

    29. Segment 230 - Landing Page Copy Optimization

    30. Segment 231 - Competitor Analysis

    31. Segment 232 - Ad Angle Generation (MOST IMPORTANT)

    32. Segment 233 - Retargeting Strategy

    33. Segment 234 - Offer Creation

    34. Segment 235 - Chatbot & Messenger Flow Ideas

    35. Segment 236 - Hands-On learning: Launch a Facebook lead-gen campaign with pixel-driven custom audiences

    36. Segment 237 - Reading: Meta Business Help Center: Ads Guide

    37. Segment 238 - Quiz: Business Manager, all-tools suite, policies, and Meta Ads + ChatGPT

About this course

  • Free
  • 750 lessons
  • 47.5 hours of video content

Discover your potential, starting today