Course curriculum

    1. Segment 01 - Introduction to GenAI for Market Research Analysts

    2. Segment 02 - GenAI and Marketing Analytics Glossary

    3. Segment 03 - History & Background for GenAI and Market Research Analysts

    4. Segment 04 - Demo for Insight Generation into Market Trends and Customer Segmentation with ChatGPT

    5. Segment 05 - Demo for Customer Trend Analysis with Claude AI

    6. Segment 06 - Remediating Risks and Ethical Concerns

    7. Segment 07 - Demo for Survey Creation and Competitive Analysis with ChatGPT

    8. Segment 08 - Demo for Survey Creation with Microsoft CoPilot

    9. Segment 09 - Demo for Competitive Analysis with Google Gemini

    10. Segment 10 - Practice Project for Market Research Analysts

    11. Segment 11 - Closing Thoughts: What’s Next

About this course

  • Free
  • 11 lessons
  • 1 hour of video content

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