Course curriculum

    1. Segment 01 - Introduction to GenAI for Public Relations Specialists

    2. Segment 02 - Glossary for GenAI and Public Relations Specialists

    3. Segment 03 - History & Background for GenAI and Public Relations Specialists

    4. Segment 04 - Demo for Brainstorming Ideas for a Press Conference with ChatGPT

    5. Segment 05 - Demo for Crisis Management with ChatGPT

    6. Segment 06 - Demo for Content Creation for Public Relations with ChatGPT

    7. Segment 07 - Remediating Risks and Ethical Concerns

    8. Segment 08 - Demo for Product Launch and Press Conference with Bing Copilot and Microsoft 365 Copilot

    9. Segment 09 - Demo for Various PR Task Completion with Different GenAI Tools

    10. Segment 10 - Practice Project for Public Relations Specialists

    11. Segment 11 - Closing Thoughts: What’s Next

About this course

  • Free
  • 11 lessons
  • 0.5 hours of video content

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