Course curriculum

    1. Segment 00: Reading - Welcome to the Course: Course Overview

    2. Segment 01: Introduction to the Course & Meet Your Instructor

    3. Segment 02: Understanding GenAI Marketing Landscape

    4. Segment 03: Reading - Nine Use Cases of Generative AI in Marketing

    5. Segment 04: Marketing Tasks Perfect for GenAI

    6. Segment 05: Common Pitfalls Best Practices

    1. Segment 06: ChatGPT for Marketing

    2. Segment 07: Google Ads AI _ Analytics

    3. Segment 08: Finding Keywords with SEMRUSH

    4. Segment 09: Tool Integration Basics

    5. Segment 10: Creating your first Ad Campaign

    6. Segment 11: Hands On Learning: AI-Powered Audience Segmentation and Ad Copy Generation (Lab #1)

    7. Segment 12: Reading - GenAI Tools for Marketing

    1. Segment 13: A B Testing with GenAI

    2. Segment 14: Analyzing Results from our first campaign

    3. Segment 15: When Not to Use GenAI

    4. Segment 16: Additional tools that can be used to improve results

    5. Segment 17: Hands On Learning: GenAI-Enhanced Campaign Performance Analysis (Lab #2)

    6. Segment 18: What to expect in the future

    7. Segment 19: Reading - Performance Marketing vs Influencer Marketing vs Affiliate Marketing

    8. Segment 20: Congratulations and Continuous Learning Journey (updated 2)

    9. Segment 21: Project - Optimize Google Ads with AI & A/B Testing

    10. Segment 22: Quiz - GenAI for Product Marketers: Data-Driven Campaigns

About this course

  • Free
  • 23 lessons
  • 1.5 hours of video content

Discover your potential, starting today

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