Course curriculum

  • 1
  • 2

    Module 1: Getting Started with Automation

    • Segment - 01 - Introduction
    • Segment - 02 - What is Business Automation
    • Segment - 03 - What is Sales Automation - 1
    • Segment - 04 - What is Sales Automation - 2
    • Segment - 05 - What is Service Automation
  • 3

    Module 2: Marketing Automation and its Role

    • Segment - 06 - Getting Started with MA
    • Segment - 07 - Market Stack and Customer Journey
    • Segment - 08 - Understanding Marketing Automation
  • 4

    Module 3: Connected Services

    • Segment - 09 - Role of CRM in Marketing Automation
    • Segment - 10 - Marketing Automation Use Cases and Workflows
  • 5

    Module 4: Getting into Action

    • Segment - 11 - Marketing Automation Tools
    • Segment - 12 - Mautic A Free Marketing Automation Tool
    • Segment - 13 - Lead Scoring and Marketing Automation
    • Segment - 14 - Career Prospects in Marketing Automation