Course curriculum

    1. Segment - 01 - Welcome to this Business Strategy Course

    2. Reading - 1.1 - Welcome to this Business Strategy Course

    3. Segment - 02 - Business Strategy Executive Summary

    4. Reading - 1.2- Business Strategy - Executive Summary

    1. Segment - 03 - What is Business Strategy?

    2. Reading - 2.1 - What is Business Strategy?

    3. Segment - 04 - Business Vision and the Mission Statement

    4. Reading - 2.2 - Business Vision and the Mission Statement

    5. Segment - 05 - The Strategy Hierarchy within a Firm

    6. Reading - 2.3 - The Strategy Hierarchy in a Firm

    1. Segment - 06 - Introduction to Business Strategy Design

    2. Reading - 3.1 - Introduction to Business Strategy Design

    3. Segment - 07 - Business Model Design with the Business Model Canvas

    4. Reading - 3.2 - Business Model Canvas Checklist

    5. Reading - 3.3 - Business Model Design with the Business Model Canvas

    6. Segment - 08 - Business Model Canvas Template

    7. Reading - 3.4 - Business Model Canvas Template

    8. Segment - 09 - Lafley & Martin’s Five Step Strategy Model

    9. Reading - 3.5 - Lafley & Martin’s Five Step Strategy Model

    10. Segment - 10 - Hambrick & Frederickson’s Strategy Diamond

    11. Reading - 3.6 - Hambrick & Frederickson’s Strategy Diamond

    1. Segment - 11 - Understanding Life Cycles

    2. Reading - 4.1 - Understanding Life Cycles

    3. Segment - 12 - Industry Life Cycle

    4. Reading - 4.2 - The Industry Life Cycle

    5. Segment - 13 - The Business Life Cycle

    6. Reading - 4.3 - The Business Life Cycle

    7. Segment - 14 - The Product Life Cycle

    8. Reading - 4.4 - Product Life Cycle

    9. Segment - 15 - Corporate Funding Life Cycle

    10. Reading - 4.5 - Corporate Funding Life Cycle

    1. Segment - 16 - External Analysis Using Broad Factors

    2. Reading - 5.1 - External Analysis Using Broad Factors

    3. Segment - 17 - PEST Analysis

    4. Reading - 5.2 - PEST Analysis

    5. Segment - 18 - PESTEL Analysis

    6. Reading - 5.3 - PESTEL Analysis

    7. Segment - 19 - PESTEL Analysis Template

    8. Reading - 5.4 - PESTEL Analysis Template

    9. Segment - 20 - Case Study Exercise PESTEL Analysis of Starbucks

    10. Reading - 5.5 - Case Study Exercise - PESTEL Analysis of Starbucks

    11. Segment - 21 - Case Study PESTEL Analysis of Starbucks

    12. Reading - 5.6 - Case Study - PESTEL Analysis of Starbucks

    13. Segment - 22 - Case Study PESTEL Analysis of Global Aviation Industry

    14. Reading - 5.7 - Case Study Exercise - PESTEL Analysis of Global Aviation Industry

    15. Segment - 23 - Case Study Exercise PESTEL Analysis of Global Aviation Industry

    16. Reading - 5.8 - Case Study - PESTEL Analysis of Global Aviation Industry

    1. Reading - 6.1 - Strategic Options from Internal and External Analysis

    2. Segment - 24 - SWOT Analysis

    3. Reading - 6.2 - SWOT Analysis

    4. Segment - 25 - Conducting A SWOT Analysis

    5. Reading - 6.3 - Conducting A SWOT Analysis

    6. Segment - 26 - SWOT Analysis Template

    7. Reading - 6.4 - SWOT Analysis Template

    8. Segment - 27 - TOWS Matrix Analysis

    9. Reading - 6.5 - TOWS Matrix Analysis

    10. Reading - 6.6 - TOWS Analysis Template

    11. Segment - 28 - SOAR Analysis

    12. Reading - 6.7 - SOAR Analysis

    13. Segment - 29 - SOAR Analysis Template

    14. Reading - 6.8 - SOAR Analysis Template

    15. Segment - 30 - Case Study Exercise- SWOT Analysis of Amazon

    16. Reading - 6.9 - Case Study Exercise - SWOT Analysis of Amazon

    17. Segment - 31 - Case Study SWOT Analysis of Amazon

    18. Reading - 6.10 - Case Study - SWOT Analysis of Amazon

About this course

  • Free
  • 178 lessons
  • 6.5 hours of video content