Course curriculum

  • 1

    Module 1: Welcome to this Business Strategy Consulting Course!

    • Segment - 01 - Welcome to this Business Strategy Course
    • Reading - 1.1 - Welcome to this Business Strategy Course
    • Segment - 02 - Business Strategy Executive Summary
    • Reading - 1.2- Business Strategy - Executive Summary
  • 2

    Module 2: What is MBA Level Business Strategy?

    • Segment - 03 - What is Business Strategy?
    • Reading - 2.1 - What is Business Strategy?
    • Segment - 04 - Business Vision and the Mission Statement
    • Reading - 2.2 - Business Vision and the Mission Statement
    • Segment - 05 - The Strategy Hierarchy within a Firm
    • Reading - 2.3 - The Strategy Hierarchy in a Firm
  • 3

    Module 3: Designing Your Business Strategy – Startup or CEO!

    • Segment - 06 - Introduction to Business Strategy Design
    • Reading - 3.1 - Introduction to Business Strategy Design
    • Segment - 07 - Business Model Design with the Business Model Canvas
    • Reading - 3.2 - Business Model Canvas Checklist
    • Reading - 3.3 - Business Model Design with the Business Model Canvas
    • Segment - 08 - Business Model Canvas Template
    • Reading - 3.4 - Business Model Canvas Template
    • Segment - 09 - Lafley & Martin’s Five Step Strategy Model
    • Reading - 3.5 - Lafley & Martin’s Five Step Strategy Model
    • Segment - 10 - Hambrick & Frederickson’s Strategy Diamond
    • Reading - 3.6 - Hambrick & Frederickson’s Strategy Diamond
  • 4

    Module 4: Business Strategy Over Time: Life Cycle Models

    • Segment - 11 - Understanding Life Cycles
    • Reading - 4.1 - Understanding Life Cycles
    • Segment - 12 - Industry Life Cycle
    • Reading - 4.2 - The Industry Life Cycle
    • Segment - 13 - The Business Life Cycle
    • Reading - 4.3 - The Business Life Cycle
    • Segment - 14 - The Product Life Cycle
    • Reading - 4.4 - Product Life Cycle
    • Segment - 15 - Corporate Funding Life Cycle
    • Reading - 4.5 - Corporate Funding Life Cycle
  • 5

    Module 5: External Strategic Environment of the Firm: PEST and Pestel Analysis

    • Segment - 16 - External Analysis Using Broad Factors
    • Reading - 5.1 - External Analysis Using Broad Factors
    • Segment - 17 - PEST Analysis
    • Reading - 5.2 - PEST Analysis
    • Segment - 18 - PESTEL Analysis
    • Reading - 5.3 - PESTEL Analysis
    • Segment - 19 - PESTEL Analysis Template
    • Reading - 5.4 - PESTEL Analysis Template
    • Segment - 20 - Case Study Exercise PESTEL Analysis of Starbucks
    • Reading - 5.5 - Case Study Exercise - PESTEL Analysis of Starbucks
    • Segment - 21 - Case Study PESTEL Analysis of Starbucks
    • Reading - 5.6 - Case Study - PESTEL Analysis of Starbucks
    • Segment - 22 - Case Study PESTEL Analysis of Global Aviation Industry
    • Reading - 5.7 - Case Study Exercise - PESTEL Analysis of Global Aviation Industry
    • Segment - 23 - Case Study Exercise PESTEL Analysis of Global Aviation Industry
    • Reading - 5.8 - Case Study - PESTEL Analysis of Global Aviation Industry
  • 6

    Module 6: Strategic Options arising Internal and External Analysis: SWOT, TOWS and SOAR

    • Reading - 6.1 - Strategic Options from Internal and External Analysis
    • Segment - 24 - SWOT Analysis
    • Reading - 6.2 - SWOT Analysis
    • Segment - 25 - Conducting A SWOT Analysis
    • Reading - 6.3 - Conducting A SWOT Analysis
    • Segment - 26 - SWOT Analysis Template
    • Reading - 6.4 - SWOT Analysis Template
    • Segment - 27 - TOWS Matrix Analysis
    • Reading - 6.5 - TOWS Matrix Analysis
    • Reading - 6.6 - TOWS Analysis Template
    • Segment - 28 - SOAR Analysis
    • Reading - 6.7 - SOAR Analysis
    • Segment - 29 - SOAR Analysis Template
    • Reading - 6.8 - SOAR Analysis Template
    • Segment - 30 - Case Study Exercise- SWOT Analysis of Amazon
    • Reading - 6.9 - Case Study Exercise - SWOT Analysis of Amazon
    • Segment - 31 - Case Study SWOT Analysis of Amazon
    • Reading - 6.10 - Case Study - SWOT Analysis of Amazon
  • 7

    Module 7: Michael Porter - Industry Analysis, Generic Strategies and Competitive Advantage

    • Segment - 32 - Michael Porter and Business Strategy Analysis
    • Reading - 7.1 - Michael Porter and Business Strategy Analysis
    • Segment - 33 - Industry Analysis and Introducing Michael Porter
    • Reading - 7.2 - Industry Analysis and Introducing Michael Porter
    • Segment - 34 - Competitive Forces Model Porter’s Five Forces
    • Reading - 7.3 - Competitive Forces Model - Porter’s Five Forces
    • Segment - 35 - Full List of Porter’s Five Forces Factors
    • Reading - 7.4 - Full List of Porter’s Five Forces Factors Slide Deck
    • Reading - 7.5 - Full list of Porter’s Five Forces factors
    • Segment - 36 - Five Forces Template
    • Reading - 7.6 - Five Forces Template
    • Segment - 37 - Case Study Exercise Porters 5 Forces Global Aviation Industry
    • Reading - 7.7 - Case Study Exercise - Porters Five Forces Global Aviation Industry
    • Segment - 38 - Case Study Porters 5 Forces Global Airline Industry
    • Reading - 7.8 - Case Study- Porters 5 Forces Global Airline Industry
    • Segment - 39 - Generic Strategies and Industry Forces
    • Reading - 7.9 - Generic Strategies and Industry Forces
    • Segment - 40 - Value Chain Analysis
    • Reading - 7.10 - Value Chain Analysis
    • Segment - 41 - Value Chain Template
    • Reading - 7.11 - Value Chain Template
    • Reading - 7.12 - Value Chain Template 2
  • 8

    Module 8: Strategic Prioritization: BCG Growth Share Matrix

    • Segment - 42 - Boston Consulting Group (BCG) Matrix
    • Reading - 8.1 - Boston Consulting Group (BCG) Matrix
    • Segment - 43 - BCG Matrix and the Life Cycle
    • Reading - 8.2 - BCG Matrix and the Life Cycle
    • Segment - 44 - BCG Matrix Advantages and Disadvantages
    • Reading - 8.3 - BCG Matrix Advantages and Disadvantages
    • Segment - 45 - Adapting the BCG Matrix
    • Reading - 8.4 - Adapting the BCG Matrix
    • Segment - 46 - Boston Consulting Group (BCG) Matrix Template
    • Reading - 8.5 - Boston Consulting Group (BCG) Matrix Template
    • Segment - 47 - Case Study Exercise BCG Matrix Facebook
    • Reading - 8.6 - Case Study Exercise BCG Matrix Facebook
    • Segment - 48 - BCG Matrix Case Study Facebook
    • Reading - 8.7 - BCG Matrix Case Study - Facebook
    • Segment - 49 - Case Study Exercise BCG Matrix Apple
    • Reading - 8.8 - Case Study Exercise BCG Matrix Apple
    • Segment - 50 - BCG Matrix Case Study Apple
    • Reading - 8.9 - BCG Matrix Case Study - Apple
    • Segment - 51 - Case Study Exercise BCG Matrix Unilever
    • Reading - 8.10 - Case Study Exercise BCG MATRIX Unilever
    • Segment - 52 - BCG Matrix Case Study Unilever
    • Reading - 8.11 - BCG Matrix Case Study Unilever
  • 9

    Module 9: Building Sustainable Competitive Advantage

    • Segment - 53 - Competitive Advantage Deriving Strategy from Inside the Firm
    • Reading - 9.1 - Competitive Advantage - Deriving Strategy from Inside the Firm
    • Segment - 54 - Core Competency
    • Reading - 9.2 - Core Competency
    • Segment - 55 - VRIO Resources to Competitive Advantage
    • Reading - 9.3 - VRIO - Resources to Competitive Advantage
    • Segment - 57 - Core Competency Case Study Apple
    • Reading - 9.4 - Core Competency Case Study - Apple
    • Segment - 56 - Case Study Exercise Core Competency & VRIO Apple
    • Reading - 9.5 - Case Study Exercise Core Competency & VRIO Apple
    • Segment - 58 - Defining the Unique Selling Proposition
    • Reading - 9.6 - Defining the Unique Selling Proposition
    • Segment - 59 - ADL Matrix Understanding Your Competitive Position
    • Reading - 9.7 - ADL Matrix - Understanding Your Competitive Position
    • Segment - 60 - ADL Matrix Template
    • Reading - 9.8 - ADL Matrix Template
  • 10

    Module 10: Growth Strategy Options

    • Segment - 61 - Ansoff Matrix How to Grow Your Business
    • Reading - 10.1 - Ansoff Matrix - How to Grow Your Business
    • Segment - 62 - Organic vs Inorganic Growth
    • Reading - 10.2 - Organic vs Inorganic Growth
    • Segment - 63 - Internal and External Growth Strategies
    • Reading - 10.3 - Internal and External Growth Strategies
    • Segment - 64 - Case Study Exercise Growth Strategy Analysis Amazon
    • Reading - 10.4 - Case Study Exercise Growth Strategy Analysis Amazon
    • Segment - 65 - Case Study Analysis of Amazon's Growth Strategy
    • Reading - 10.5 - Case Study Analysis of Amazon's Growth Strategy
  • 11

    Module 11: Strategic Response to Mature and Declining Markets

    • Segment - 66 - Blue Ocean Strategy
    • Reading - 11.1 - Blue Ocean Strategy
    • Segment - 67 - Blue Ocean Strategy Case Study Apple
    • Reading - 11.2 - Blue Ocean Strategy Case Study - Apple iPhone
    • Segment - 68 - Comparing Red and Blue Ocean Strategy
    • Reading - 11.3 - Comparing Red and Blue Ocean Strategy
    • Segment - 69 - How to Survive in an Over Fished Ocean
    • Reading - 11.4 - How to Survive in an Over Fished Ocean
    • Resource - 11.4 - Competitive Analysis Template
  • 12

    Module 12: How to Create a Comparative Competitive Analysis

    • Segment - 70 - Competitive Analysis Template
    • Reading - 12.1 - How to Create a Competitive Analysis on a Page
  • 13

    Module 13: Connecting MBA Strategy and Finance with Financial Modelling

    • Segment - 71 - Making the Connection between Strategy and Finance
    • Reading - 13.1 - Making the Connection between Strategy and Finance
    • Segment - 72 - What is an Integrated Financial Model?
    • Reading - 13.2 - What is an Integrated Financial Model?
    • Segment - 73 - Key Drivers of an Integrated Financial Model
    • Reading - 13.3 - Key Drivers of an Integrated Financial Model
    • Segment - 74 - Model Structure
    • Reading - 13.4 - Model Structure
    • Segment - 75 - Model Schedules
    • Reading - 13.5 - Model Schedules
    • Segment - 76 - Chart of Accounts
    • Reading - 13.6 - Chart of Accounts
    • Resource - 13.6 - Chart of Accounts
    • Segment - 77 - 79 Financial Statement Inputs and Outputs
    • Reading - 13.7 - Financial Statement Inputs and Outputs
    • Segment - 78 - Steps to Building an Integrated Financial Model
    • Reading - 13.8 - 10 Steps to Building an Integrated Financial Model
    • Resource - 13.7 - Financial Model Inputs and Outputs Check List
  • 14

    Module 14: Strategy MBA Implementation: Understanding the Strategic Planning Process

    • Segment - 79 - Summary of the Strategic Analysis Process
    • Reading - 14.1 - Summary of the Strategic Analysis Process
    • Segment - 80 - Understanding the Strategic Planning Process
    • Reading - 14.2 - Understanding the Strategic Planning Process
    • Segment - 81 - Four Step Strategic Management Process
    • Reading - 14.3 - Four Step Strategic Management Process
    • Segment - 82 - Strategy Formulation in Six Steps
    • Reading - 14.4 - Strategy Formulation in Six Steps
    • Segment - 83 - Mintzberg’s Five Configurations
    • Reading - 14.5 - Mintzberg’s Five Configurations
  • 15

    Module 15: Summary and Wrap Up

    • Segment - 84 - Course Summary and Wrap Up
    • Reading - 15.1.1 - Course Summary and Wrap Up
    • Reading - 15.1.2 - Foundations of Business Strategy Consulting Course Blueprint Document
    • Resource - 15.1.1 - Foundations of Business Strategy Consulting Course Blueprint Document