Social Listening
This course teaches how to use social listening to boost customer engagement. It covers basic concepts, practical applications, and skills for managing online reputation with real-world examples and tool usage.
Segment 01: Introduction to the Course & Meet Your Instructor
Segment 02: Defining Social Listening
Segment 03: History and Evolution of Social Listening
Segment 04: Key Concepts and Terminology
Segment 05: Types of Social Listening Tools
Segment 06: Features of Social Listening Tools
Segment 07: Popular Social Listening Tools
Segment 08: Setting Objectives and Developing Social Listening Plans
Segment 09: Analyzing Social Listening Data
Segment 10: Reporting and Making Decisions
Segment 11: Congratulations and Continuous Learning Journey