Course curriculum

    1. Segment - 01 - Course Introduction Business Strategy to Business Plan

    2. Reading - 1.1 - How To Get The Most From This Course?

    3. Segment - 02 - QuickFire Quiz

    4. Reading - 1.2 - QuickFire Strategy Quiz

    5. Resource - 1.2.1 - Quickfire Strategy Quiz

    6. Segment - 03 - Quick-fire Quiz How did you do?

    7. Reading - 1.3 - Quickfire Quiz- How did you do

    8. Segment - 04 - How to Get The Most From This Course?

    9. Reading - 1.4 - How To Get The Most From This Course?

    10. Segment - 05 - Using the Course Map Matrix

    11. Reading - 1.5 - Using the Course Map Matrix

    12. Resource - 1.5.1 - Course Map Matrix 2.0

    13. Resource - 1.5.2 - Course Overview

    14. Resource - 1.5.3 - Strategy Course Matrix Map

    15. Segment - 06 - Guide to the Course Assignments

    16. Reading - 1.6 - Guide to the Course Assignments

    17. Segment - 07- Download All The Course Materials

    18. Reading - 1.7 - Download All Course Materials

    19. Resource - 1.7.1 - Downloadable Course Materials 1

    20. Resource - 1.7.2 - Downloadable Course Materials 2

    21. Resource - 1.7.3 - Downloadable Course Materials 3

    1. Segment - 08 - Section Introduction Business Fundamentals Business Strategy

    2. Segment - 09 - Business Strategy to Business Plan

    3. Reading - 2.1 - Business Strategy to Business Plan

    4. Resource - 2.1.1 - Business Strategy to Business Plan Course Notes

    5. Reading - 2.2 - Business Plan Template

    6. Segment - 10 - What do we mean by Business Strategy?

    7. Reading - 2.3 - What Do We Mean By Business Strategy?

    8. Segment - 11 - What is a Business Plan?

    9. Reading - 2.4 - What is a Business Plan?

    10. Resource - 2.4.1 - Business Plan Template

    11. Segment - 12 - What do we mean by Corporate Strategy?

    12. Reading - 2.5 - What Do We Mean By Corporate Strategy?

    13. Segment - 13 - Should You Create Shareholder Value?

    14. Reading - 2.6 - Should You Be Creating Shareholder Value?

    15. Segment - 14 - Introduction to Strategic Management

    16. Reading - 2.7 - Introduction to Strategic Management

    1. Segment - 15 - The Value of Strategic Analysis

    2. Segment - 16 - Strategic Analysis The First Step

    3. Reading - 3.1 - Strategic Analysis - The First Step

    4. Segment - 17 - What is Strategic Analysis?

    5. Reading - 3.2 - What is Strategic Analysis?

    6. Segment - 18 - Frameworks for Strategic Analysis

    7. Reading - 3.3 - Frameworks for Strategic Analysis

    8. Segment - 19 - Strategic Analysis Case Study Apple

    9. Reading - 3.4 - Strategic Analysis Case Study

    10. Segment - 20 - Assignment 1 Apple SWOT Analysis

    11. Reading - 3.5 - Assignment 1 - Strategic Analysis Assignment - Apple SWOT Analysis

    12. Reading - 3.6 - Assignment- Apple SWOT Analysis

    13. Resource - 3.6.1 - Strategic Analysis Assignment - Apple SWOT Analysis

    1. Segment - 21 - Frameworks and Theories Business Strategists Must Know

    2. Segment - 22 - Why are these business models important?

    3. Reading - 4.1 - Why are these Business Models important?

    4. Segment - 23 - The Tale of The Hedgehog and the Fox

    5. Reading - 4.2 - The Tale of the Hedgehog and the Fox

    6. Segment - 24 - Why are Management Theories Useful?

    7. Reading - 4.3 - Why Are Management Theories Useful?

    8. Segment - 25 - SWOT Analysis

    9. Reading - 4.4 - SWOT Analysis

    10. Segment - 26 - Introduction to Michael Porter’s Five Forces Model

    11. Reading - 4.5 - Introduction to Michael Porter’s Competitive Five Forces

    12. Segment - 27 - Lafley and Martin 5 Step Strategy Model

    13. Reading - 4.6 - Lafley and Martin 5 Step Strategy Model

    14. Segment - 28 - 5C Analysis

    15. Reading - 4.7 - 5C Analysis

    16. Segment - 29 - What is PEST or Broad Factors Analysis?

    17. Reading - 4.8 - What is PEST or Broad Factors Analysis?

    18. Segment - 30 - PESTEL Analysis

    19. Reading - 4.9 - PESTEL Analysis

    20. Segment - 31 - Ansoff Matrix

    21. Reading - 4.10 - Ansoff Matrix

    22. Segment - 32 - Value Chain

    23. Reading - 4.11 - Value Chain

    24. Segment - 33 - Business Model Synthesis

    25. Reading - 4.12 - Business Model Synthesis

    26. Segment - 34 - Black Swan Events Coronavirus

    27. Reading - 4.13 - Black Swan Events- Coronavirus

    28. Reading - 4.14 - Assignment 2 Business Model Quiz

    29. Resource - 4.14.1 - Assignment 2 Business Model Quiz Question Sheet

    30. Reading - 4.15 - Assignment 2 Business Model Quiz Answers

    1. Segment - 35 - Critical Evaluation of Leadership

    2. Segment - 36 - Section Introduction Critical Evaluation of Leadership

    3. Segment - 37 - Vision and Leadership Starting at the Top

    4. Reading - 5.1 - Vision and Leadership - Starting at the Top

    5. Segment - 38 - What Skills Are We Looking For In Management?

    6. Reading - 5.2 - What Skills Are We Looking For In Management?

    7. Segment - 39 - What is the Purpose of a Vision Statement?

    8. Reading - 5.3 - What is the Purpose of a Vision Statement?

    1. Segment - 40 - Products and Services and Competitive Advantage

    2. Segment - 41 - What Do We Mean By Products and Services?

    3. Reading - 6.1 - What Do We Mean By Products and Services?

    4. Segment - 42 - Why Product Differentiation is Critical?

    5. Reading - 6.2 - Why Product Differentiation is Critical?

    6. Segment - 43 - Product Diversification in Business Strategy

    7. Reading - 6.3 - Product Diversification in Business Strategy

    8. Segment - 44 - How does Quality Management fit into your Business Strategy?

    9. Reading - 6.4 - How Does Quality Management Fit In Your Strategy?

    10. Segment - 45 - What do we mean by Competitive Advantage?

    11. Reading - 6.5 - What do we mean by Competitive Advantage?

    12. Segment - 46 - Bowmans Strategic Clock Strategic Positioning

    13. Reading - 6.6 - Bowman’s Strategic Clock - Strategic Positioning

    14. Segment - 47 -Products Services and Technology in the Business Plan

    15. Reading - 6.7 - Products, Services and Technology in the Business Plan

    16. Resource - 6.7.1 - Business Plan Assignment 3 - Products, Services and Technology

About this course

  • Free
  • 374 lessons
  • 15 hours of video content