Course curriculum

    1. Segment 00: Reading - Welcome to the course

    2. Segment 01: Welcome and Introduction to the Instructor

    3. Segment 02: Course Overview

    4. Segment 03: Overview of the Corporate Communications Function

    5. Segment 04: Importance of Effective Communications in Organizations

    6. Segment 05: Key Stakeholders in Corporate Communications

    7. Segment 06: Role of Corporate Communications in Achieving Organizational Goals

    8. Segment 07: Quiz - Corporate communication, Functions and Importance Learning objectives

    1. Segment 08: Strategies for Developing and Implementing Internal Communication Plans

    2. Segment 09: Effective Use of Various Channels for Internal Communications

    3. Segment 10: Engaging Employees Through Effective Communication

    4. Segment 11: Building a Positive Organizational Culture through Internal Communications

    5. Segment 12: Quiz - Internal employee communications

    1. Segment 13: Understanding the Role of Media in Corporate Communications

    2. Segment 14: Crafting Key Messages and Press Releases

    3. Segment 15: Managing Media Relationships and Interviews

    4. Segment 16: Dealing with Media Crises and Reputation Management

    5. Segment 17: Quiz - Media, Press releases and managing relationships

    1. Segment 18: Preparing for and Managing Communications during a Crisis

    2. Segment 19: Crisis Communications Strategies and Best-Practices

    3. Segment 20: Crisis Communication Team Roles and Responsibilities

    4. Segment 21: Maintaining Transparency and Building Trust in Times of Crisis

    5. Segment 22: Quiz - Crisis communications

    1. Segment 23: Conclusion

    2. segment 24: Quiz - Final Assessment

    3. Segment 25: Reading - Additional reading

About this course

  • Free
  • 26 lessons
  • 1 hour of video content

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