Course curriculum

    1. Segment 00: Welcome to the Course: Course Overview

    2. Segment 01: Overview

    3. Segment 02: Course Goals & Approach Guide

    1. Segment 03: Introduction to Data-Driven Sales - Difference between B2B & B2C sales

    2. Segment 04: Introduction to Data-Driven Sales - Why data storytelling matters in sales

    3. Segment 05: Reading- The Enduring Power of Data Storytelling in the Generative AI Era

    4. Segment 06: How B2B and B2C audiences differ in data interpretation

    5. Segment 07: Tailoring Data Stories to Key Decision-Makers

    6. Segment 08: Hands-On-Learning: Crafting Data-Driven Sales Stories for B2B Audiences

    7. Segment 09: Quiz - Foundations of Data Storytelling

    1. Segment 10: CRM, customer behavior, and market trends

    2. Segment 11: Extracting Insights from Sales Data: Identifying patterns and trends

    3. Segment 12: Reading - What is Sales Analysis: How to Perform & Analyze

    4. Segment 13: Extracting Insights from Sales Data: Common mistakes in data interpretation

    5. Segment 14: Hands-On-Learning: Analyzing Sales Data and Extracting Insights from CRM Tools

    6. Segment 15: Real-world examples from B2B and B2C industries

    7. Segment 16: Quiz - Data Collection & Interpretation for Sales

    1. Segment 17: Exploring charts, graphs, heatmaps and dashboards

    2. Segment 18: When to use what type of visualization

    3. Segment 19: How to make complex data easy to understand

    4. Segment 20: Hands-On-Learning: Sales Analysis Using HubSpot CRM

    5. Segment 21: Cognitive biases in sales data interpretation

    6. Segment 22: Reading - Understanding Cognitive Biases in Sales

    7. Segment 23: Quiz - Visualizing Data for Impact

    1. Segment 24: Structuring your sales pitch with data

    2. Segment 25: Reading - Why You Should Use a Data-Driven Sales Strategy

    3. Segment 26: The storytelling framework (Problem, Solution, Impact)

    4. Segment 27: Hands-On-Learning: Crafting a Data-Driven Sales Pitch for Different Stakeholders

    5. Segment 28: Persuasion techniques using data

    6. Segment 29: Engaging storytelling for different stakeholders (CEOs, marketers, customers)

    7. Segment 30: Quiz - Presenting & Selling with Data

    1. Segment 31: Course wrap up video

    2. Segment 32: Project: Crafting Data-Driven Sales Stories

About this course

  • Free
  • 33 lessons
  • 1.5 hours of video content

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