Course curriculum

  • 1

    Module 1: Welcome to this Course!

    • Segment - 01 - Capital Raising New Intro Video
    • Reading - 1.1 - Welcome to this Course
  • 2

    Module 2: Lets get started!

    • Segment - 02 - What Type of Investors are there out there?
    • Reading - 2.1 - What Type of Investors are there out there?
    • Segment - 03 - What is the Difference between Private Equity and Venture Capital Investors?
    • Reading - 2.2 - What is the Difference between Venture Capital and Private Equity?
    • Segment - 04 - What Stage is your Business at?
    • Reading - 2.3 - What Stage is your Business at
    • Segment - 05 - How Much Money Should You Raise?
    • Reading - 2.4 - How Much Money Should You Raise?
    • Segment - 06 - What is the difference between Pre-Money and Post Money
    • Reading - 2.5 - What is the difference between Pre-Money and Post Money
  • 3

    Module 3: An Introduction to Startups

    • Segment - 07 - Markets
    • Reading - 3.1 - Markets
    • Segment - 08 - Profits
    • Reading - 3.2 - Profits
    • Segment - 09 - Plan
    • Reading - 3.3 - Plan
    • Segment - 10 - Capital
    • Reading - 3.4 - Capital
    • Segment - 11 - Value
    • Reading - 3.5 - Value
    • Segment - 12 - Investors
    • Reading - 3.6 - Investors
    • Reading - 3.7 - An Introduction to Startups Course Summary
  • 4

    Module 4: Do You Really Understand Venture Capitalists?

    • Segment - 13 - Do You Really Understand Venture Capitalists?
    • Reading - 4.1 - Do You Really Understand Venture Capitalists?
    • Segment - 14 - Do You Match These Criteria?
    • Reading - 4.2 - Do You Match These Criteria?
    • Segment - 15 - Four Key Questions
    • Reading - 4.3- Four Key Questions
    • Segment - 16 - Understanding the VC Investment Process
    • Reading - 4.4 - Understanding the VC Investment Process
  • 5

    Module 5: How to Understand if You are talking to the right Investor?

    • Segment - 17 - What Type of Investors are You Talking to Case Study?
    • Segment - 18 - What type of investor are you talking to?
    • Reading - 5.1 - What type of Investor are you talking to?
    • Resource - 5.1 - VC Profiles
    • Reading - 5.2 - A Taxonomy of Private Equity Funds
    • Segment - 19 - What is the VCs Ideal Investment Size?
    • Reading - 5.3 - What is the VCs Ideal Investment Size?
    • Reading - 5.4 - VC Profiles Investment Size
    • Segment - 20 - What Stage Do VCs Invest At?
    • Reading - 5.5 - What Stage Do VCs Invest At Part 1?
    • Reading - 5.6 - What Stage Do VCs Invest At Part 2?
    • Segment - 21 - Stages of Business Financing
    • Reading - 5.7 - Taxonomy of Tech Sub Sectors
    • Reading - 5.8 - Taxonomy of Non Tech Sectors
    • Segment - 22 - How can you define Sector Interest?
    • Reading - 5.9 - Case Study Technology Sub Sector Keywords
    • Reading - 5.10 - How can you define Sector Interest?
    • Segment - 23 - What Part Does Geography Play?
    • Reading - 5.11 - What Part Does Geography Play?
    • Reading - 5.12 - VC Profiles Geographic Limits
    • Segment - 24 - What is Meant by Style and Structure?
    • Reading - 5.13 - VC Profiles Style and Structure
    • Reading - 5.14 - What is meant by Style and Structure?
    • Segment - 25 - What is meant by Key Investment Criteria?
    • Reading - 5.15 - VC Profiles Key Investment Criteria
    • Reading - 5.16 - What is Meant By Key Investment Criteria?
    • Segment - 26 - Section Summary Do You Understand VCs
    • Reading - 5.17 - Section Summary Do You Understand VCs
  • 6

    Module 6: Looking at Things from the VC Point of View

    • Segment - 27 - The VC Perspective How do VCs Evaluate Deals
    • Segment - 28 - What Factors are important to Venture Capitalists?
    • Reading - 6.1 - What Factors are important to Venture Capitalists?
    • Segment - 29 - Considering Valuation from the Venture Capitalist’s Perspective
    • Reading - 6.2 - Considering Valuation from the Venture Capitalist's Perspective
    • Segment - 30 - How do Investors Value Startups?
    • Reading - 6.3 - How do Investors Value Startups?
    • Segment - 31 - How Do Investors Value a Series A Investment?
    • Reading - 6.4 - How Do Investors Value a Series A Investment?
    • Segment - 32 - How do VCs Evaluate a Market?
    • Reading - 6.5 - How do VCs Evaluate a Market?
    • Segment - 33 - What do VCs think about your Product or Service?
    • Reading - 6.6 - What do VCs think about your Product or Service?
    • Segment - 34 - How do VCs evaluate You and Your Management Team?
    • Reading - 6.7 - How do VCs evaluate You and Your Management Team?
    • Segment - 35 - Why is Exit Strategy important to VCs?
    • Reading - 6.8 - Why is Exit Strategy Important to VCs?
    • Segment - 36 - Why are Barriers to Entry important?
    • Reading - 6.9 - Why are Barriers to Entry important?
    • Segment - 37 - How do VCs Evaluate Your Competition?
    • Reading - 6.10 - How do VCs Evaluate Your Competition?
    • Segment - 38 - What Financial Information is important to VCs?
    • Reading - 6.11 - What Financial Information is important to VCs?
    • Segment - 39 - What is the typical VC Decision Making Process?
    • Reading - 6.12 - What is the typical VC Decision Making Process?
    • Segment - 40 - Project Evaluate Your Startup
    • Reading - 6.13 - Deal Flow Management
    • Reading - 6.14 - Next View Seed Stage Vc Decision Tree
    • Resource - 6.15 - Investment Criteria Summary Checklist
    • Reading - 6.15 - Investment Criteria Summary
  • 7

    Module 7: What Questions Should you ask from a Venture Capital?

    • Segment - 41 - 36 Questions to Ask a VC Overview
    • Reading - 7.1 - 36 Questions to Ask a VC Section Introduction
    • Segment - 42 - 36 Questions to Ask a VC 1. Fund Profile
    • Reading - 7.2 - 36 Questions to Ask a VC-1.Fund Profile
    • Segment - 43 - 36 Questions to Ask a VC 2. Investment Style
    • Reading - 7.3 - 36 Questions to Ask a VC-2.Investment Style
    • Segment - 44 - 36 Questions to Ask a VC 3. Deal Flow
    • Reading - 7.4 - 36-Questions to Ask a VC-3.Deal Flow
    • Segment - 45 - 36 Questions to Ask a VC 4. Process
    • Reading - 7.5 - 36 Questions to Ask a VC 4.Process
    • Segment - 46 - 36 Questions to Ask a VC 5. Structure
    • Reading - 7.6 - 36 Questions to Ask a VC-5.Structure
    • Segment - 47 - 36 Questions to Ask a VC 6. Value Added
    • Reading - 7.7 - 36-Questions to Ask a VC 6.Value Added
    • Reading - 7.8 - Key Questions That You Can Expect a VC to Ask You
  • 8

    Module 8: How to Email Venture Capital and Angel Investors?

    • Segment - 48 - How to Write an Introductory Email to an Investor?
    • Reading - 8.1 - How to Write an Introductory Email to an Investor?
    • Reading - 8.2 - Example Cold Emails for Investors
    • Segment - 49 - The Power of Forwardable Emails
    • Reading - 8.3 - The Power of Forwardable Emails
    • Reading - 8.4 - Forwardable Email Example
    • Segment - 50 - How NOT to email Investors?
    • Reading - 8.5 - How NOT to email Investors?
    • Segment - 51 - How to Find an Investor’s Email Address?
    • Reading - 8.6 - How to Find an Investor's Email Address?
  • 9

    Module 9: What you Need to Know to Present your Business to Investors?

    • Segment - 52 - How to Deliver a 60 Second Pitch?
    • Reading - 9.1 - How-to-Deliver-a-60-Second-Pitch
    • Segment - 53 - Sixteen Magic Buttons for VCs
    • Reading - 9.2 - Sixteen Magic Buttons for VCs
    • Segment - 54 - How to Write a One Pager?
    • Reading - 9.3 - How to Write a One Pager?
    • Segment - 55 - Top Tips on How to Preparing to Pitch Investors
    • Reading - 9.4 - Top Tips on Preparing to Pitch Investors
    • Segment - 56 - How to Prepare a Pitch Deck for Investors?
    • Reading - 9.5 - How to Prepare a Pitch Deck for Investors?
    • Reading - 9.6 - Investor-Pitch-Deck-Outline
    • Reading - 9.7 - Business Plan Outline
    • Segment - 57 - How to Prepare a Financing Strategy?
    • Reading - 9.8 - How to Prepare a Financing-Strategy?
    • Segment - 58 - Key Elements of the Financial Plan
    • Reading - 9.9 - Key Elements of the Financial Plan
  • 10

    Module 10: Startup Fundraising and Pitching

    • Segment - 59 - Video 1 Getting Started
    • Reading - 10.1 - Video 1 Getting Started Slide Deck and Notes
    • Segment - 60 - 19 Reasons VCs May Say No
    • Segment - 61 - Video 2 Communication
    • Reading - 10.2 - Video 2 Communicating Your Vision Slide Deck and Notes
    • Segment - 62 - Video 3 Business Plan 2
    • Reading - 10.3 - Video 3 Business Plan Overview and Communication Slide Deck and Notes
    • Segment - 63 - Video 4 Core Contents of the Business Plan 2
    • Reading - 10.4 - Video 4 Business Plan Core Content Slide Deck and Notes
    • Reading - 10.5 - Bonus 1 Business Plan Template
    • Segment - 64 - Video 5 Financial Plan
    • Reading - 10.6 - Video 5 Financial Plan Slide Deck and Notes
    • Reading - 10.7 - Bonus-2 Financial Plan Checklist
    • Segment - 65 - Video 6 Pitching
    • Reading - 10.8 - Video-6 Pitching Pitch Content Slide Deck and Notes
    • Reading - 10.9 - Outline Pitching Slide Deck
    • Segment - 66 - Video 7 Course Pitching Process and Investor Returns
    • Reading - 10.10 - Video-7 Pitching Process and Investor Returns Slide Deck and Notes
    • Segment - 67 - Video 8 Pitching Dos and Don't 720
    • Reading - 10.11 - Pitching Dos and Don'ts and Common Mistakes
    • Segment - 68 - Video 9 Pitching Questions and Post Mortems
    • Reading - 10.12 - Video 9 Pitching Post Mortems Slide Deck and Notes
    • Segment - 69 - Video 10 What Are Investors Looking for
    • Reading - 10.13 - Video 10 What Are Investors Looking For Slide Deck and Notes?
  • 11

    Module 11: How to Deliver Winning Presentations to Investors?

    • Segment - 70 - What Do Investor Want to Know?
    • Reading - 11.1 - What do Investors want to know?
    • Segment - 71 - Keys to A Successful VC Pitch
    • Segment - 72 - Outline Presentation Checklist
    • Reading - 11.2 - Outline-Presentation-Full
    • Segment - 73 - What is TAM, SAM and SOM and how does it help?
    • Reading - 11.3 - What is TAM SAM and SOM and how does it help?
    • Segment - 74 - AIDA
    • Reading - 11.4 - AIDA Why Pitching VCs is Like Buying A Car?
    • Segment - 75 - Selling your pitch
    • Reading - 11.5 - Selling Your Pitch
    • Segment - 76 - Pitching to Win
    • Reading - 11.6 - Pitching-to-Win
    • Segment - 77 - How to Run the Meeting?
    • Reading - 11.7 - How to Run the Meeting?
    • Segment - 78 - The Management Presentation
    • Reading - 11.8 - Oultine Management Presentation
    • Segment - 79 - Defending Your Plan
    • Reading - 11.9 - Defending Your Plan
    • Segment - 80 - Activity Create Your Own Management Presentation
    • Reading - 11.10 - Draft Presentation
    • Resource - 11.1 - Draft Presentation
  • 12

    Module 12: Managing the Fundraising Process

    • Segment - 81 - Can You Find Me The Right Investor?
    • Segment - 82 - Where do VCs Source their Deals?
    • Reading - 12.1 - Where do VCs Source their Deals?
    • Segment - 83 - How do you find Angel Investors?
    • Reading - 12.2 - How do you find Angel Investors?
    • Segment - 84 - How to Find Venture Capital Investors?
    • Reading - 12.3 - How to Find Venture Capital Investors?
    • Segment - 85 - How to Find a Venture Capital Investor for your Technology Startup?
    • Reading - 12.4 - How to Find a Tech Investor?
    • Segment - 86 - The Investment Process
    • Reading - 12.5 - The Investment Process
    • Segment - 87 - How to Manage Your Investment Process?
    • Reading - 12.6 - How to Manage Your Investment Process?
    • Resource - 12.6.1 - Call Sheet Template
    • Resource - 12.6.2 - Project Management Template
  • 13

    Module 13: Venture Capital Term Sheets

    • Segment - 88 - What is a Term Sheet Part 1?
    • Reading - 13.1 - What is a Term Sheet Part 1
    • Segment - 89 - What is a Term Sheet Part 2?
    • Reading - 13.2 - What is a Term Sheet Part 2
    • Segment - 90 - Key Concepts in Term Sheets
    • Reading - 13.3 - Key Concepts in Term Sheets
    • Segment - 91 - What is a Term Sheet Trying to Achieve?
    • Reading - 13.4 - What is a Term Sheet Trying to Achieve
    • Segment - 92 - Key Components of VC Term Sheets 1-5
    • Reading - 13.5 - Key-Components-of-VC-Term-Sheets-1-5
    • Segment - 93 - Key Terms in Venture Capital Term Sheets 6-10
    • Reading - 13.6 - Key-Components-of-VC-Term-Sheets-6-10
    • Segment - 94 - 26 Key Components of VC Term Sheets 11-15
    • Reading - 13.7 - Key Components of VC Term Sheets 11-15
    • Segment - 95 - 26 Key Terms in VC Term Sheets 16-20
    • Reading - 13.8 - Key Components of VC Term Sheets 16 - 20
    • Segment - 96 - 26 Key Terms of VC Term Sheets 21-26
    • Reading - 13.9 - Key Components of VC Term Sheets 21 - 26
    • Reading - 13.10 - 26 Key Terms of VC Term Sheets
    • Segment - 97 - Negotiating Venture Capital Investment Entrepreneur’s Perspective
    • Reading - 13.11 - Negotiating Venture Capital Investment
    • Segment - 98 - Negotiating Venture Capital Investment VC’s Perspective
    • Reading - 13.12 - Negotiating Venture Capital Investment VC’s Perspective
    • Segment - 99 - Negotiating Venture Capital Investment Mutual Issues
    • Reading - 13.13 - Negotiating Venture Capital Investment Mutual Issues
    • Reading - 13.14 - US Style Term Sheet Example
  • 14

    Module 14: Equity Crowdfunding for Entrepreneurs

    • Segment - 100 - What is Crowdfunding?
    • Resource - 14.1 - What is Crowdfunding?
    • Segment - 102 - Disadvantages of Crowdfunding for Investors
    • Reading - 14.2 - Disadvantages of Crowdfunding for Investors
    • Segment - 101 - Advantages of Crowdfunding for Investors
    • Reading - 14.3 - Advantages of Crowdfunding for Investors
  • 15

    Module 15: How to Evaluate a Crowdfunding Opportunity?

    • Segment - 103 - How to Evaluate a Crowdfund Opportunity?
    • Reading - 15.1 - How to Evaluate a Crowdfund Opportunity Lecture Notes?
    • Segment - 104 - Key Information
    • Segment - 105 - Business Summary
    • Segment - 106 - Financial Summary
    • Segment - 107 - Management Skills
    • Segment - 108 - Management Experience
    • Segment - 109 - Management Commitment
    • Segment - 110 - Product Market
    • Segment - 111 - Product USP
    • Segment - 112 - Product Competition
    • Segment - 113 - Keys to Evaluating a Crowdfund
    • Reading - 15.2 - Keys to Evaluating a Crowdfund
    • Segment - 114 - Product Traction
    • Segment - 115 - Investment Profitability
    • Segment - 116 - Investment Cash Flow
    • Segment - 117 - Investment Returns
    • Segment - 118 - Create a Methodology
  • 16

    Module 16: Andrew Monk (CEO iolight), about his Crowdfunding Experience

    • Segment - 119 - Interview with Andrew Monk Introduction
    • Segment - 120 - Why did you go for Equity Crowdfunding?
    • Segment - 121 - What did you do early on to ensure success?
    • Segment - 122 - How did you go about getting you 25% pre-pledged investors?
    • Segment - 123 - Did you set about trying to collect email addresses
    • Segment - 124 - Lets have the Investor Conversation
    • Segment - 125 - Are there any mistakes looking back you may have made
    • Segment - 126 - So what is it like by the end of week three?
    • Segment - 127 - How does Crowd Cube get the money to you?
    • Segment - 128 - Are there any other tools you used that you can recommend?
    • Segment - 129 - Bonus Discussion about Campaign Videos
    • Reading - 16.1 - Optimistic Entrepreneur Podcast Interview Andrew Monk
  • 17

    Module 17: Summary and Wrap Up

    • Segment - 130 - Startups and Capital Raising Summary
    • Reading - 17.1 - Capital Raising for Entrepreneurs Summary
    • Resource - 17.1 - Course Blueprint Investment Banking Startup Fundraising from Venture Capital